Revenue Optimization
We focus on increasing revenue by leveraging technology to track leads and sales for your business and calculate your Return on Investment (ROI). This is commonly used in online marketing and referred to as Search Engine Marketing (SEM) although it does extend beyond the search engines themselves to content networks and even into offline programs such as direct mail and media.
Implementing a tracking program for SEM and offline campaigns is actually fairly simple and inexpensive but there is no road map to getting there and most agencies DON’T WANT YOU TO FIGURE IT OUT! There are some critical components that must be put in place to prepare your campaigns to track and analyze the results.
Once these are put in place the world opens up to you and optimizing your spending becomes much easier and much more clear.
A proper tracking campaign follows these simple steps:
Preparation & Monthly Review
- Complete Disaster Recovery Access Document
- Inventory current marketing efforts
- Optimize website for conversion of visitors
- Install Analytics & Data Tracking
- Install & Implement Keyword Call Tracking
- Install & Implement Site conversion Tracking
- Create and install landing pages for offline campaigns
- Monthly Review & Recommendations
Once your site is ready we can implement a variety of campaigns to drive sales to your business and track the results of those campaigns:
SEM Campaign Options
- Paid Search/Pay Per Click Campaigns (PPC)
- Google Places aka Google Maps/Google Local
- Directory placements such as Merchant Circle and Yellow Pages
- Organic Search/Search Engine Optimization (SEO)
- Link Building Strategies
With each campaign we review and discuss the results with you monthly. Adjustments and modifications to both the campaigns and the web site(s) are made on an as needed basis through additional options available from Sales Logik.
Additional Services
- Site Redevelopment
- Additional Websites/Landing Pages
- External Linking Campaigns
- Blogging and Content Development