Keyword Call Tracking

Call tracking has been around for a long time but with the internet it has reached and achieved spectacular results for the businesses who use it properly.

Traditionally used for inbound calls that result from push advertising. This type of advertising is pushed out to consumers whether they want it or not. Radio, TV and Direct Mail are all forms of push advertising.

When a customer calls in they are calling a specific number used just for the advertisement and the calls are recorded. In doing this you not only have the ability to track how many calls you get from this particular advertisement but you can play the phone calls and listen to the quality of your sales and customer service representatives.

All calls have a whisper for the call letting them know they may be recorded for quality assurance to ensure legal compliance. Many of these calls are used in training and one on one coaching. Using this tool allows you to track valuable returns on your advertising dollar and target more effectively as well as improve you sales force.

With the advent of the internet came the concept of pull advertising and mobile technology is now a major component as well. This type of advertising is when the customer asks for your information. As you might expect this produces much more in the way of leads and sales given the customer’s state of mind. Now the client goes to the internet and asks for what you do, in return you dynamicaly serve up an ad that is tailored to their search criteria and capture their call. Now you have much more in the way of analytics telling you what type of ads people respond to better and giving you the chance to change them daily without reprinting or audio/video production. That’s a very significant advance!

With our call tracking software we can now actually match the keyword search term directly to the phone call so you not only know what key words are attracting people to your site you know which ones are generating more calls. This is extremely important with respect internet marketing fraud prevention!

All of this is done via an online interface that you can access from anywhere in the world and even on most mobile internet devices. Imagine being on a beach in the tropics and looking at the data that is generating the phone calls and adjusting your advertisements on a daily basis!