Pay-Per-Click (PPC) Campaign Management

Sales Logik will be creating and managing paid search campaigns for customer. Each campaign will respect the following parameters:

Parameters for accounts on a minimum monthly basis spend $500

• 1 language
• 1 search engine
• Reports: Quarterly
• 1 campaign
• 10 ad groups max
• Content network not included
• Management period: Minimum 3 months

Analysis and Campaign Set-up

· AdWords Setup:

Creation of an AdWords account and set up of all information including integration with analytics software and reporting.

· Business Requirements Analysis:

Website analysis to determine the economics behind the initiative – What are the business goals in terms of conversion, cost per conversion, ROI or ROAS? This will help us prepare our strategic plan. Also, this analysis often results in some form of a “reality check” for various stakeholders who may have expectations which are not realistic.

· Review of Website Analytics:

Review client website analytics application, specifically we need to access website performance reports for the past 3 to 12 months (depending on website volume). We are familiar with the most widely available website analytics packages available in the market.

· Review of Historical Paid Search Efforts and Performance:

Any previous efforts to promote the websites through paid search will need to be reviewed, understood and documented (assuming availability from the client). We will import the Google AdWords, Yahoo Search Marketing and Microsoft AdCenter accounts into Sales Logik Search in order to perform the reporting necessary to avoid past mistakes and capitalize on the most successful keywords or creatives.

· Review of Organic Search Positioning and Traffic:

Review the client’s organic positioning as well as historical performance of organic search for the website included in the Campaign(s). This often indicates which keywords people search for when they visit the website, as well as which keywords perform best for conversions or sales.

· Paid Search Competitive Analysis:

Perform a competitive analysis to determine which websites are competing for the same customers, and which keywords and ad texts they are currently using on all search engines.

· Keyword Research:

Keyword recommendation tools will be used to prepare the campaigns and estimate volume and budgets. We normally favor a long tail approach, i.e. we will find a very large number of keywords which individually generate very low volumes of queries, cost very little money to purchase, but generate large volumes of traffic as a group.

· Copywriting – Text Ads:

Our approach is to generate several different text ads and to compare their performance on a regular basis; this allows us to select the best performing text ads and to quickly reach the best possible campaign performance. Ad Copy is available in English; multiple languages may be supported (requirements need to be defined prior to incorporation into a proposal).

· Content Networks and Site Targeting Opportunity Analysis:

We will research opportunities available on AdWords, Yahoo Search Marketing and Microsoft AdCenter which fall outside of pure search engine marketing but can make significant contributions towards reaching our goals. For example, text ad placement displayed on partner websites, rather than exclusively appearing as a result of a search query. There are also opportunities for display advertising, rich media advertising, and video advertising.

· Landing Page Review and Recommendations:

Analyze current landing page(s) and make recommendations to try to improve their performance. If no landing pages exist, the scope of work will need to incorporate the development effort to design, code, and write one or more landing pages which is based on campaign objectives. (not included in the standard proposal)

· Implementation:

Upon client approval, implementation of all campaigns on all relevant search engines and launch of the campaign(s) based on agreed upon launch guidelines and schedule.